Fuller Brush Files for Bankruptcy Protection After 'Reboot ...

February 22, 2012, 11:28 AM EST

By Dawn McCarty

(Updates with asset and debt figures in second paragraph.)

Feb. 22 (Bloomberg) ? Fuller Brush Co., founded in 1906 and known for its door-to-door salesmen, filed for bankruptcy less than two months after saying it had ?completely rebooted itself.?

The cleaning-products company, based in Great Bend, Kansas, listed assets and debt of as much as $50 million each in Chapter 11 documents filed yesterday in U.S. Bankruptcy Court in Manhattan. CPAC Inc., Fuller?s parent company, also sought court protection from creditors.

Fuller Brush said Jan. 3 that 2012 would be a ?landmark year? as the company introduced a new marketing campaign, products, distribution channels and a revamped website.

Alfred C. Fuller began what became Fuller Brush in his sister?s New England home, according to the company website. The company?s factory near Great Bend, completed in 1973, turns out more than 2,000 products, Fuller Brush said.

The company was highlighted in the 1948 Columbia Pictures Corp. comedy ?The Fuller Brush Man,? starring Red Skelton and Janet Blair, according to IMDB.com. Publicity shots show Skelton carrying an armful of mops, cleaners and brushes on his door-to- door rounds.

The case is The Fuller Brush Co. Inc., 12-10714, U.S. Bankruptcy Court, Southern District of New York (Manhattan).

?With assistance from Phil Milford in Wilmington, Delaware. Editors: Stephen Farr, Mary Romano

To contact the reporter on this story: Dawn McCarty in Wilmington at dmccarty@bloomberg.net

To contact the editor responsible for this story: John Pickering at jpickering@bloomberg.net

Source: http://g7finance.com/global-news/fuller-brush-files-for-bankruptcy-protection-after-reboot/

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